Diffusion of Innovations, 5th Edition by Everett M. Rogers

Diffusion of Innovations, 5th Edition

Everett M. Rogers

576 pages missing pub info (editions)

nonfiction business economics sociology informative slow-paced
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, exp...

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