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Marketing Management by Jr., J. Paul Peter, James H Donnelly
Marketing Management

Jr., J. Paul Peter, James H Donnelly

Marketing Management

Jr., J. Paul Peter, James H Donnelly

816 pages first pub 1986 (view editions)

informative lighthearted medium-paced
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Description

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing manage...

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