Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Joselin Linder, Gabe Zichermann

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Joselin Linder, Gabe Zichermann

206 pages • first pub 2010 (editions)

nonfiction business informative fast-paced
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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and es...

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