F#ck Content Marketing: Focus On Content Experience to Drive Demand, RevenueRelationships by Yoav Schwartz, Jon Miller, Randy Frisch

F#ck Content Marketing: Focus On Content Experience to Drive Demand, RevenueRelationships

Yoav Schwartz, Jon Miller, Randy Frisch

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nonfiction business informative medium-paced
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Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is, that almost 70 percent of content created within an organi...

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