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366 pages • missing pub info (view editions) user-added
ISBN/UID: 9781119713869
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: 30 October 2020
Description
Marketing Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and prac...
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366 pages • missing pub info (view editions) user-added
ISBN/UID: 9781119713869
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: 30 October 2020
Description
Marketing Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and prac...