Tourism and the Branded City: Film and Identity on the Pacific Rim by John G. Gammack, Stephanie Hemelryk Donald

Tourism and the Branded City: Film and Identity on the Pacific Rim

New Directions in Tourism Analysis

John G. Gammack, Stephanie Hemelryk Donald

234 pages missing pub info (editions)

nonfiction business economics travel
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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct fil...

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