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321 pages • first pub 2003 (editions)
ISBN/UID: 9780749438678
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 26 October 2004
Description
Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previ...
Community Reviews
Content Warnings
321 pages • first pub 2003 (editions)
ISBN/UID: 9780749438678
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 26 October 2004
Description
Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previ...
Community Reviews
Content Warnings