Invisible Influence by Jonah Berger

Invisible Influence

Jonah Berger

272 pages first pub 2016 (editions)

nonfiction business psychology science informative fast-paced
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Description

But social influence doesn't just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or b...

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