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456 pages • missing pub info (editions)
ISBN/UID: 9781138145993
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 July 2016
Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The au...
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456 pages • missing pub info (editions)
ISBN/UID: 9781138145993
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 July 2016
Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The au...