Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Springer International Handbooks of Education

555 pages • missing pub info (view editions)

nonfiction education health challenging informative medium-paced
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Description

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial ap...

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