Value Proposition Design: How to Create Products and Services Customers Want by Alan Smith, Gregory Bernarda, Yves Pigneur, Alexander Osterwalder, Patricia Papadakos

Value Proposition Design: How to Create Products and Services Customers Want

Alan Smith, Gregory Bernarda, Yves Pigneur, Alexander Osterwalder, Patricia Papadakos

320 pages • first pub 2013 (editions)

nonfiction business design informative slow-paced
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Description

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical ...

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