Trading Up/treasure Hunt by John Butman, Neil Fiske, Michael J. Silverstein, Michael J. Silverstein

missing page info Add in missing page information first pub 2006 (editions)

challenging informative slow-paced
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Two essential business books in a handsome gift setIn his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of consumers about what really drives their purchase decisions. His first book (with Neil Fiske...

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