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206 pages • missing pub info (editions)
ISBN/UID: 9781908218957
Format: Paperback
Language: English
Publisher: MX Publishing
Publication date: 10 October 2011
Description
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fanta...
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206 pages • missing pub info (editions)
ISBN/UID: 9781908218957
Format: Paperback
Language: English
Publisher: MX Publishing
Publication date: 10 October 2011
Description
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fanta...