Secrets of Success in Brand Licensing by Andrew Levy, Judy Bartkowiak

Secrets of Success in Brand Licensing

Andrew Levy, Judy Bartkowiak

206 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fanta...

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