Take a photo of a barcode or cover
208 pages • first pub 2014 (view editions)
ISBN/UID: 9780749473235
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 April 2015
Description
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73...
Community Reviews
Content Warnings
208 pages • first pub 2014 (view editions)
ISBN/UID: 9780749473235
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 April 2015
Description
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73...