Financial Services Marketing: An International Guide to Principles and Practice by Christine Ennew, Roisin Waite, Nigel Waite

Financial Services Marketing: An International Guide to Principles and Practice

Christine Ennew, Roisin Waite, Nigel Waite

612 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from 　extensive international experience to ensure that this text will resonate with...

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