Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

384 pages first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
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Description

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ — Nassim Nicholas Taleb To be brilliant, you have to be irrational Why is Red Bull so popular – even though everyone hates the taste? Why do countdown bo...

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Community Reviews Summary of 31 reviews

Moods

informative 100%
inspiring 70%
lighthearted 50%
reflective 40%
funny 20%
adventurous 10%
hopeful 10%

Pace

fast 60%
medium 30%
slow 10%

Average rating

4.1

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