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438 pages • missing pub info (editions)
ISBN/UID: 9780367872670
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 12 December 2019
Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...
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438 pages • missing pub info (editions)
ISBN/UID: 9780367872670
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 12 December 2019
Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...