Sense and Respond: The Journey to Customer Purpose by Sue Barlow, Mike Faulkner, Stephen Parry

Sense and Respond: The Journey to Customer Purpose

Sue Barlow, Mike Faulkner, Stephen Parry

224 pages first pub 2005 (editions)

nonfiction business design challenging informative medium-paced
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The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic w...

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