Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons by Elisabeth Doucett

Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Elisabeth Doucett

124 pages • first pub 2009 (editions)

nonfiction informative lighthearted medium-paced
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Description

From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with ...

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