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176 pages • missing pub info (editions)
ISBN/UID: 9780415151344
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 24 July 1997
Description
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of...
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176 pages • missing pub info (editions)
ISBN/UID: 9780415151344
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 24 July 1997
Description
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of...