The Responsive Chord by Tony Schwartz

The Responsive Chord

Tony Schwartz

173 pages first pub 1973 (editions)

nonfiction politics informative reflective medium-paced
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Description

The essential guide to how media shape our lives. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electr...

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