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224 pages • first pub 2002 (editions)
ISBN/UID: 9781591391333
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they pr...
Community Reviews
Content Warnings
224 pages • first pub 2002 (editions)
ISBN/UID: 9781591391333
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they pr...
Community Reviews
Content Warnings