100 More Things Every Designer Needs to Know about People by Susan M. Weinschenk

100 More Things Every Designer Needs to Know about People

Susan M. Weinschenk

288 pages first pub 2015 (view editions)

nonfiction business design psychology informative reflective fast-paced
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This book is ideal for readers who want to deeply understand how human psychology and neuroscience can be practically applied to create more intuitive, persuasive, and user-centered designs in technology and beyond.

Description

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology an...

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