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393 pages • missing pub info (editions)
ISBN/UID: 9783642042133
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 08 June 2010
Description
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully...
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393 pages • missing pub info (editions)
ISBN/UID: 9783642042133
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 08 June 2010
Description
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully...
Community Reviews
Content Warnings