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311 pages • missing pub info (view editions)
ISBN/UID: 9780470868508
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 21 May 2004
Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign he...
Community Reviews
Content Warnings
311 pages • missing pub info (view editions)
ISBN/UID: 9780470868508
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 21 May 2004
Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign he...
Community Reviews
Content Warnings