Raving Fans by Kenneth H. Blanchard, Sheldon Bowles

137 pages first pub 1992 (view editions)

nonfiction business informative fast-paced
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"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." Th...

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