Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai

Webs of Influence: The Psychology of Online Persuasion

Nathalie Nahai

257 pages first pub 2012 (editions)

nonfiction business design psychology informative medium-paced
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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings ...

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