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368 pages • first pub 2019 (editions)
ISBN/UID: 9781119551416
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generatio...
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368 pages • first pub 2019 (editions)
ISBN/UID: 9781119551416
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generatio...
Community Reviews
Content Warnings