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438 pages • missing pub info (editions)
ISBN/UID: 9781138908307
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 March 2017
Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...
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438 pages • missing pub info (editions)
ISBN/UID: 9781138908307
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 March 2017
Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...