Writing and Producing for Television and Film by John Riber, Esta de Fossard

Writing and Producing for Television and Film

Communication for Behavior Change

John Riber, Esta de Fossard

280 pages missing pub info (editions)

nonfiction art informative medium-paced
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Description

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book―the second in a ...

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