Choice Factory: 25 Behavioural Biases That Influence What We Buy by Richard Shotton

Choice Factory: 25 Behavioural Biases That Influence What We Buy

Richard Shotton

202 pages first pub 2018 (view editions)

nonfiction business psychology informative medium-paced
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place move...

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