Trend-Driven Innovation: Beat Accelerating Customer Expectations by Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

Trend-Driven Innovation: Beat Accelerating Customer Expectations

Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

368 pages • first pub 2015 (editions)

nonfiction business design informative fast-paced
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Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is "wrong."In this startling ...

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