Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor by Fred Lager, Fred Chico Loger, Jerry Greenfield

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Fred Lager, Fred Chico Loger, Jerry Greenfield

276 pages • first pub 1994 (editions)

nonfiction biography business informative inspiring slow-paced
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Description

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep ...

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