Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies by Fred A. Kuglin, Jeff Hook
Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies
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Fred A. Kuglin, Jeff Hook
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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

Fred A. Kuglin, Jeff Hook

272 pages • first pub 2002 (view editions)

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"Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. ...

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