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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies by Jeff Hook, Fred A. Kuglin
Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

Jeff Hook, Fred A. Kuglin

Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

Jeff Hook, Fred A. Kuglin

272 pages first pub 2002 (view editions)

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"Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. ...

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