An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing by Charles Moxley, Jamie Turner

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing

Charles Moxley, Jamie Turner

272 pages • missing pub info (editions)

informative medium-paced
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Which brands are using one-to-one marketing, and how they leverage it for growthThe important role privacy plays in a one-to-one marketing campaignWhat fears consumers have about privacy—and how address those concernsHow to calculate the ROI of a ...

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