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Retail Management by Barry Berman, Joel R. Evans

Retail Management

Barry Berman, Joel R. Evans

584 pages first pub 1979 (view editions)

nonfiction business informative medium-paced
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Description

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between t...

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