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Patricia B. Seybold, Ronni T. Marshak
384 pages • first pub 1998 (editions)
ISBN/UID: 9780812930375
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure th...
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—
Patricia B. Seybold, Ronni T. Marshak
384 pages • first pub 1998 (editions)
ISBN/UID: 9780812930375
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure th...