Reorganize for Resilience: Putting Customers at the Center of Your Business by Ranjay Gulati

Reorganize for Resilience: Putting Customers at the Center of Your Business

Ranjay Gulati

288 pages first pub 2010 (editions)

nonfiction business informative slow-paced
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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest...

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