The Dynamics of Advertising by Iain Macrury, Barry Richards
The Dynamics of Advertising

Iain Macrury, Barry Richards

The Dynamics of Advertising

Iain Macrury, Barry Richards

285 pages first pub 2000 (editions)

informative medium-paced
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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point ...

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