Contemporary Issues in Marketing and Consumer Behaviour by Andreas Chatzidakis, Elizabeth Parsons, Pauline Maclaran

Contemporary Issues in Marketing and Consumer Behaviour

Andreas Chatzidakis, Elizabeth Parsons, Pauline Maclaran

192 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globa...

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