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248 pages • first pub 2018 (editions)
ISBN/UID: 9780749487812
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 28 December 2018
Description
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial an...
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248 pages • first pub 2018 (editions)
ISBN/UID: 9780749487812
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 28 December 2018
Description
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial an...
Community Reviews
Content Warnings