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ISBN/UID: 9781138441071
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 July 2017
Description
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a ...
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missing page info • missing pub info (editions)
ISBN/UID: 9781138441071
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 July 2017
Description
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a ...
Community Reviews
Content Warnings