Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea by Roger Sweet, David Wecker

Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea

Roger Sweet, David Wecker

224 pages first pub 2005 (editions)

adventurous informative lighthearted medium-paced
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Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world's most competitive industry, toys--and it does so from the perspective of Roger Sweet, the man who originated He-...

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