How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why. by Kenneth Roman
How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
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Kenneth Roman
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How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.

Kenneth Roman with Jane Maas, David Ogilvy

159 pages • first pub 1977 (view editions)

nonfiction business economics informative lighthearted medium-paced
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The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...

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