Failing to Succeed: The Story of India's First E-Commerce Company by K. Vaitheeswaran

Failing to Succeed: The Story of India's First E-Commerce Company

K. Vaitheeswaran

197 pages first pub 2017 (view editions)

nonfiction business memoir informative inspiring medium-paced
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Description

In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. Wh...

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