Take a photo of a barcode or cover
174 pages • missing pub info (view editions)
ISBN/UID: 9781403997630
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 07 November 2005
Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Th...
Community Reviews
Content Warnings
174 pages • missing pub info (view editions)
ISBN/UID: 9781403997630
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 07 November 2005
Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Th...
Community Reviews
Content Warnings