Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised) by David L. Kirp, Patrick S. Roberts, Jeffrey T. Holman, Debra Solomon, Jonathan VanAntwerpen, Elizabeth Popp Berman

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised)

David L. Kirp, Patrick S. Roberts, Jeffrey T. Holman, Debra Solomon, Jonathan VanAntwerpen, Elizabeth Popp Berman

336 pages first pub 2003 (editions)

nonfiction education informative medium-paced
Powered by AI (Beta)
Loading...

Description

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets t...

Read more

Community Reviews Summary of 5 reviews

Average rating

4.4

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.