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224 pages • missing pub info (editions)
ISBN/UID: 9780471267720
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 21 May 2003
Description
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--Enterprise Marketing Management (EMM). EMM systemati...
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224 pages • missing pub info (editions)
ISBN/UID: 9780471267720
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 21 May 2003
Description
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--Enterprise Marketing Management (EMM). EMM systemati...
Community Reviews
Content Warnings