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272 pages • missing pub info (editions)
ISBN/UID: 9780719060168
Format: Hardcover
Language: English
Publisher: Manchester University Press
Publication date: 05 January 2002
Description
Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political parties use sophisticated political marketing techniques to gain electoral success, Jennife...
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272 pages • missing pub info (editions)
ISBN/UID: 9780719060168
Format: Hardcover
Language: English
Publisher: Manchester University Press
Publication date: 05 January 2002
Description
Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political parties use sophisticated political marketing techniques to gain electoral success, Jennife...
Community Reviews
Content Warnings