Content Strategy for the Web: Second Edition by Kristina Halvorson, Melissa Rach

Content Strategy for the Web: Second Edition

Kristina Halvorson, Melissa Rach

missing page info Add in missing page information • first pub 2012 (editions)

nonfiction design informative medium-paced
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Description

If your website content is out of date, off-brand, and out ofcontrol, you're missing a huge opportunity to engage, convert, andretain customers online. Redesigning your home page won't help.Investing in a new content management system won't fix it...

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